FOOTBALL BUSINESS Magazine INFRASTRUCTURE : Page 1

In this issue of FOOTBALL BUSINESS Magazine : The second special issue this year (after FOOTBALL & ESPORTS in
February) focuses on stadiums and infrastructure. These areas are usually not a big topic in the regular FUSSBALL BUSINESS issues, but
in this special issue they are even more so.

Stadiums and the surrounding infrastructure are a second home for many fans and a central touchpoint with them for clubs. But infrastructure also plays an important role in other areas - as a location for the offices, as a widely visible „brand ambassador“ and as a meeting place for sponsors, clubs and fans.

In this special issue, we have touched on many different aspects. Infrastructure expert Jens Leonhäuser, for example, asks how much digitization the fan experience needs in the stadium. Perimeter advertising is just as much a topic as the „Arena of IoT“ by Eintracht Frankfurt.