Sept. - October 2016 : Page 1


Adorn September 23, 2016 00:00





In this issue of Adorn : India has got abundant talent and it is evident especially in the field of jewellery designing. Thanks to the strong foundation laid by several leading jewellery design institutes in the country, we are generating a new crop of designers, who take pleasure in celebrating the essence of Indian crafts and motifs underlined with a strong international appeal.
Aurelle by Leshna Shah is a relatively new brand that is immensely popular for its playful and organic gold and diamond collections that resonate with the aesthetics of today’s well-travelled women. In Creative Charisma, Leshna speaks about her solid grounding in technical competence coupled with her market research that helps her stay tuned to consumer demands.
California-based Lai Designs is an indie jewellery brand started by NIFT graduate Puja Bhargava Kamath, who creates jewellery that is influenced by mid-century modern and Bauhaus art movements. The minimalistic lines are juxtaposed with centuries’ old techniques like Bidri, meenakari, Himachali and Kutchhi art and more. Clearly, there is a cultural diffusion that blurs artistic boundaries. Turn to New Talent to read more about this new jewellery label that makes designer silver jewellery.
Felt is the medium chosen by former banker and painter Aditi Amin of Ahmedabad, to craft jewellery that is bold and beautiful. Check out her views on the gradual shift in modern-day consumers’ preferences in Fashion Forward.
Our Cover girl Vartika Singh, Femina Miss India Grand International 2015, wears some well-crafted jewellery pieces dominated by pearls and polkis (uncut diamonds) that are trending currently. Different varieties of pearls – be it South Sea, Tahitian, Basra and more – are being teamed with polkis to not only contain the cost, but also add a distinct timelessness to the pieces. In our Cover Feature, the concept of Indian-ness is reiterated through these jewels teamed with offbeat styling that speaks a global fashion language.



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