March 2020 : Page 1


Indian Management March 09, 2020 00:00





In this issue of Indian Management : The cover theme of this issue is Digital Transformation. Nada R Sanders, author, The Humachine writes on the requisites for steering a digital transformation journey, which are strong sense of purpose, commitment to restructure the organisational core, and unwavering focus on the long term. Joerg Niessing, member of the faculty at INSEAD and a globally recognised leader on digital strategy, customer-centricity, and data analytics; Fred Geyer, Senior Partner, Prophet, and a leading digital transformation consultant; and Carsten Feldmann, Professor, University of Applied Sciences Munster, and a well-known author and consultant for digital transformation discuss how customer-first digital transformation drives uncommon growth. Hemant Gaule, co-founder, School of Communications & Reputation opines that adopting the digital has only benefitted businesses across the spectrum and advises that it is prudent to keep the momentum going. George Westerman, Senior Lecturer, MIT Sloan School of Management and Principal Research Scientist, Workforce Learning, MIT Jameel World Education Lab and Dr Didier Bonnet, Professor of Strategy and Digital Transformation, IMD Business School, in Switzerland and EVP Digital Transformation, Capgemini Invent caution against wrong assumptions about digital transformation that could blur strategic vision. K Shankar, CEO, Feedback Business Consulting says a well-thought-out strategy—as opposed to a piecemeal approach—alone can drive a successful digital transformation journey.



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