Mar-Apr 2016 : Page 1


The Smart Manager March 30, 2016 00:00





In this issue of The Smart Manager : This issue of the magazine explores how companies today are looking beyond just profits—they are trying to achieve a more balanced and sustainable growth across the value chain. We have large corporations such as the Aditya Birla Group, Marico Limited, Mahindra Group, L’Oreal, and FCB Ulka as part of our cover feature. Tony Henshaw, Aditya Birla Group, looks at sustainability through a different lens; Saugata Gupta, Marico Limited, asks companies to create a win-win partnership with all the stakeholders for long-lasting, sustainable growth; Anirban Ghosh, Mahindra Group, talks about the new-age sustainability risks companies are facing today; Alexandra Palt, L’Oreal, highlights the company’s commitment to make ‘sustainability’ beautiful; and lastly, Ambi M G Parameswaran, FCB Ulka Advertising, describes the ways sustainability needs to be integrated into a brand’s marketing strategies.
This issue also features interviews of Morgen Witzel, based on his book Managing for Success, and Hap Klopp, co-author of Almost. Daminee Sawhney of Zomato offers insights into the company’s re-hiring mantra while Emile Wapnick, puttylike.com, explains the concept of being a multipod. We also have Arun Malhotra, Nissan Motors India, explaining their customer-first approach and Avinash Bharwani of Jetking Infotrain discussing the pros and cons of the franchising industry in India.



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