May-June'16 : Page 1


The Smart Manager May 20, 2016 00:00





In this issue of The Smart Manager : This issue of the magazine focuses on the topic of ‘women in the workforce’, on which global business leaders Vinita Bali and Dr Jackie Freiberg present their unique and distinct views. Vinita Bali, who has been on the board of Global Alliance for Improved Nutrition (GAIN) since 2010, believes that we need to look at equality of opportunities and not just gender parity. While Dr Jackie Freiberg, a business owner and author, underlines the need for organizations to create a ‘we for we’ culture.
The issue also explores new business concepts such as building a fit organization. Dan Markovitz, Markovitz Consulting, shows the way to build and lead a fit company; Sangeet Paul Choudary, Platformation Labs, explains why and how businesses should move beyond linear flow of value and adopt the platform approach. In an interview, Dave Norton, author of Digital Context 2.0, explains how the omni-channel approach is no longer effective in attracting the new-age consumer. Facebook or twitter—which is a more effective advertising medium? Zafar Rais, Mindshift Interactive, addresses the dilemma. R Edward Freeman and Mark E Haskins, Darden School of Business, ask companies to foster a culture of active communication and encourage employees to speak up.
In our regular sections, we have Stephen Kozicki, co-author of Persuading for Results, busting the myth, ‘Is more content always more persuasive?’ In First Serve, we look at the customer service practices of global retail giant Marks & Spencer. It is the merchandising and licensing industry that is under the scanner in the Vertical Focus section.



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