Nov-Dec 2017 : Page 1


The Smart Manager November 23, 2017 00:00





In this issue of The Smart Manager : The cover theme of the November-December issue is ‘Marketing in the age of social media’. Experts from different fields—Brian Sheehan, Syracuse University; Sunil Alagh, SKA Advisors; and Paul Blanchard, Right Angles—share their views on various aspects of this subject.
We have featured an interview with Debra Benton and Kylie Wright-Ford, authors of The Leadership Mind Switch, who talk about the changes leaders should adapt in the new business world to be successful. Another interview with Antonio Garrido, author of Asking Questions The Sandler Way, highlights an innovative approach for salespeople by bridging the gap between a salesperson and a prospect. Archana Jerath from SHRM points out the unconscious biases at workplaces that influence the decisions of HRs.
Several experts from the industry such as Vishal Gupta, IIM Ahmedabad; Hitesh Jain, WITS Interactive; and Suresh Lulla, Qimpro Consultants Private Limited lay emphasis on various factors related to their respective industries.
In our regular sections, we have an exclusive interview with Managing Director of Woodland Worldwide, Harkirat Singh who throws light on building a deeper understanding of customers’ needs and wants through innovative methods. Ian Lamont, author of Lean Media, gives us suggestions on ways to create a new framework to help professionals captivate the audience while Morgen Witzel, The University Of Exeter Business School, talks about how social media has created a major impact on consumer segments and marketing strategy.



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