July-Aug 2018 : Page 1


The Smart Manager July 30, 2018 00:00





In this issue of The Smart Manager : The cover theme of the July-Aug 18 issue is ‘economic moats’. Experts— Hap Klopp, The North Face; Ambi Parameswaran, Brand-Building.com; Morgen Witzel, University of Exeter Business School; and Rajesh Maurya, Fortinet—share their views on various aspects of this subject.
Mark Greeven, Zhejiang University, and Antonio Nieto-Rodriguez, author of The Focused Organization, give us insight into the Chinese way of building and sustaining organizations, a lesson to be learnt by Western leaders. On the same lines, John Colley, Warwick Business School, tells us how family-run businesses offer many valuable lessons to corporations. Sandra Jones, a business management consultant, shows us a positive side of procrastination, which could help reap benefits if done strategically, while Sharon Tal, author of Where to Play draws out a structured plan for organizations to find the right market opportunity.
Ralph Welborn, co-author of Topple offers us a different perspective on the business ecosystem, and Indranil Mitra, author of Winning Hearts and Minds breaks down Transactional Analysis and its significance in enriching organizational culture. Som Sekhar Bhattacharyya and Sumi Jha, NITIE, and Kartik Girish Vyas, InfoCepts talk about talent retention for IT firms during a lean period whereas Harkirat Singh, Woodland, tells leaders to continually adapt their style to motivate employees.
In our regular section, we have Pam Didner, author of Effective Sales Enablement, who distorts our view of sales and marketing and gives us a fresh perspective on the effective relation one can create between the two functions.



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