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First in Italy to introduce the news magazine format and market leader in terms of both distribution and advertising sales, Panorama has built a multi-platform system for its brand– from traditional paper weekly to the online site, the digital edition, social networks and satellite lifestyle magazines such as Icon, Flair and Icon Design, to the Panoramauto.it site dedicated to automotive – and was able to become a key player in a series of events throughout the country, like the Panorama d’Italia tour, and educational online initiatives such as the Panorama Academy.